by Russell Partnership Technology

Group: IHI 2018 ID: 18

Revenue Management Exercise   ID: 14

You're in charge of sales and marketing decisions at a 500-room hotel. You have access to the following controls: room price, direct advertising budget, social media man-hour budget, and five distribution channels (on/off, commission percentage). You have 32 days to earn as much money for your hotel as you can.

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